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Sean 'Diddy' Combs Pitches Revolt and Tells Advertisers How to Be Cool
CANNES, France—After holding court Tuesday night on the Croisette with media and advertising moguls (and an afterparty or two), Sean "Diddy" Combs was all business today, taking the main stage at...
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Bud Light Moves to BBDO
As if being in Cannes wasn’t enough reason to celebrate the week, BBDO global chief Andrew Robertson can lift a glass to winning the America's largest beer brand, Bud Light. Anheuser-Busch InBev is...
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Rihanna Joins Budweiser, Takes Beer Giant's Music Pitch to 85 Countries
Apparently taking a cue from Coke's global music efforts, Budweiser today has announced a deal with Rihanna that entails a multifaceted initiative launching in 85 countries and builds on the success...
View ArticleHere's Who May Gain From Publicis-Omnicom Client Fallout
As questions about marketer conflicts hover over the Publicis Omnicom Group deal, creating the real prospect of client fallout, rival agencies already working for such marketers seem best positioned...
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Zoinks! State Farm Saves Scooby-Doo and the Gang in Groovy Animated Spot
Many State Farm commercials were animated back in the '50s and '60s, but the insurance company returns to cartoons this week for the first time in decades—in a spot from Translation starring...
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Chris Paul's Jordan Sneakers Now Available in Twin Brother Cliff's Favorite...
A year ago, State Farm released a wonderful commercial from agency Translation suggesting NBA star Chris Paul had a twin brother, Cliff, who happened to be a State Farm agent—because he was "born to...
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Steve Stoute Adds New Leaders to Translation
Steve Stoute is restocking his leadership ranks at Translation with veterans of the agency and marketer worlds. Joining as president is Nils Peyron, a former account leader at McCann Erickson and...
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How Chris Paul Became the NBA's Most Gifted Endorser(s)
IDEA: The most entertaining campaign airing now with an NBA endorser doesn't star LeBron James, Kobe Bryant or Dwyane Wade. It's Chris Paul's State Farm campaign—or more accurately, Chris and Cliff...
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Digital Real-Time Services to Translate Brazilian Portuguese World Cup Tweets
Want to tweet a question at a local “carioca?” One Hour Translation has 200 translators at the ready to translate your query into Brazilian Portuguese. Just as it did during the Winter Olympics in...
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Kanye West Charms Cannes With His Moral Take on Brands and Culture
CANNES, France—Kanye West was roundly ridiculed last year when he likened himself to Steve Jobs in a New York Times interview. But the rapper is very much like the late Apple founder in at least one...
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American Eagle Outfitters Hires a New Agency
American Eagle Outfitters has shifted its creative business to Translation. The New York agency will lead creative development for the AEO brand in the US and Canada, with a particular focus on the...
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Finally, Ads for Discount Furniture That Don't Just Yell, 'Come On Down!'
IDEA: Ads for discount furniture aren't usually very funny—at least, not intentionally so. But Translation's new work for American Signature Inc. breaks away from the category's tired old direct...
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A Filmmaker's Dramatic Spec Ad for Google Glass Is Getting Lots of Fans,...
Can Google Glass help cross cultural boundaries and even save lives? It can in "Captions," a 4-minute short film promoting a translation app currently in development. Writer, director and editor Joe...
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With New Commissioners, MLB and the NBA Rethink Their Marketing
Major League Baseball and the National Basketball Association have something in common beyond new commissioners: Each is close to hiring an ad agency to lead its marketing efforts. MLB is further...
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Steve Stoute's Agency Will Now Work on the NBA
Steve Stoute may have come from the music industry, but he understands a core tenet of advertising: It's all about relationships. So, while Stoute's Translation agency beat R/GA and Goodby, Silverstein...
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